Tag Archives: professional image consultant

Business casual, Business Dress, Casual dress, Wardrobe, Women

How to Make Your Bust Look Smaller!

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Yes, we women come in all shapes and sizes. I was recently on a plane to Raleigh, North Carolina and there was a woman sitting beside me. She was close to my age, petite like me and she even had short hair like I do. However, there was one really obvious difference… unlike me, she had a slim hourglass figure with a well proportioned bust (or so I thought). I have to admit, at that moment… I was really jealous. We started chatting for a while about our businesses and then she got up to go to the bathroom. As she got up, she looked down at her chest and said, “I wish I could cut these off.” Wow! Was I surprised! Then I thought about it more and realized, that even a fuller bust can have its problems. If you want your bust to look smaller, stay away from small round necklines, fitted turtlenecks and choose the following instead: 

  • Lightweight fabrics that don’t cling
  • V necks and open collars
  • Clean simple bodices without pockets, ruffles or detailing near the bust area
  • Darker coloured tops, sweaters and blouses
  • Single breasted jackets
  • Collars that draw attention away from the bust area
  • A supporting bra
Business Dress, Men, Networking, Wardrobe, Women

Your Personal Image Should Emphasize Your Corporate Brand

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Many of my corporate clients ask why it matters what they wear to work. Here is one good reason: 

Most companies spend a lot of money developing and maintaining the company image, and as a representative of your company it’s up to you to reinforce this image by presenting yourself in a way that is consistent with the company brand. Let’s face it, when we meet someone for the first time, we instantly form an impression about that person and if their image matches what they’re trying to communicate, we’re more likely to trust them. Once the trust is established, it’s easier to build rapport and strong business relationships with that person and their company.

Business casual, Business Dress, Men, Wardrobe

The Navy Suit – a Hit in London

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One of the things that really stood out for me on my trip to London was business clothing for men. The business suit was the key element for business dress compared to Vancouver where we are still seeing a lot of sport coats worn for business. The navy suit was everywhere; this in contrast to Vancouver where we are still seeing more charcoal, muted colours and earth tones rather than navy. In France, navy and charcoal suits were worn, however, so was the sport coat. In both countries, business casual included short sleeved camp style and dress shirts tucked into the slacks or trousers. Pant styles are mainly plain front styles with narrow legs, all worn with sleek, tapered oxfords.

Etiquette, Men, Women

What is Good Eye Contact?

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Good eye contact will automatically make you look more confident and show you are paying attention. But what is good eye contact? Depending on who you ask, the answer will be different. Some say about 40% – 60% of the time while others say 70% of the time. The correct answer? I will let you know when I find out.

However, I think the real answer is based on the goal. Keeping your eyes on the person, close to eye level the majority of the time will show that you are paying attention to what is being said. This is perfect for business. Letting your eyes drift down towards the mouth occasionally indicates that you are more interested in them as a person. Save this for social settings when you want to get to know someone better. And you can tell the other person is receptive to the idea. The lower the eyes drift onto the body the more intimate the attention. This kind of attention can make someone uncomfortable and should be reserved accordingly.

Colour, Look Younger, Make up, Women

Your Best Foundation Colour

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Choose your foundation as close as possible to your skin colour. The best place to test this is at the jaw line. The reason we test the colour here instead of the wrist, cheek or forehead is because the skin colour will be different on every area. The colour of your neck will be different than the colour of the skin on various parts of your face.

Your best colour will blend into your skin tone at the jaw line and look natural next to the skin tone of your neck. Happy testing…

Colour, Etiquette, Look Younger, Make up, Women

Choosing Your Foundation

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The right foundation will last on the skin, be comfortable to wear and give you the right amount of coverage that suits your personality and needs. Choose foundation based on four things:

  1. Your skin type – knowing your skin type before you buy will save you a lot of head aches. It will make your foundation last longer and be more comfortable. For example a dry skin would likely want a foundation that adds nourishment and moisture to the skin. An oily skin would likely want something oil free.
  2. These days there are so many choices for foundation formulas. Although liquid is still the most popular, consider cream, wet-dry or mineral powder. Each foundation has different qualities.
  3. Coverage is something you should consider before buying your foundation. Do you want a natural look, a flawless complexion or something in between?
  4. After you have determined your preferences based on skin type, formula and coverage it is time to decide on finish. Finish is like the finishing touch. This is also where fashion and personal preference come into play. Do you want a matte finish, satin finish, velvety finish? There are lots of options. Choose the one you like the best or go for fashion.

Once you have narrowed this down then it is time to choose the colour. I will tell you all about it in my next blog post.

Colour, Look Younger, Make up, Women

Make Your Make-up Last

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Clients always ask me how I get my foundation to last all day. The secret – finish your foundation with a light dusting of translucent powder. With a powder brush, press the powder into the skin. Then dust off the excess in a downward outward motion.

Business Dress, Wardrobe, Women

How Much Cleavage is Too Much Cleavage?

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As an image consultant, companies often hire me to speak to their employees about professional dress. One of the top areas of concern for companies is cleavage.cleavage

How much cleavage is too much cleavage?

Because we are all built differently it’s difficult to give exact measurements. However, the general rule for a professional look is that your neckline should be no lower than 2 finger widths above where your cleavage starts.

In a social setting with friends, choose the depth of your neckline based on your level of confidence, the impression you are trying to make and where you want attention focused.

Business Dress, Look Younger, Wardrobe, Women

The Wrong Underwear

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You know, we have all seen it… the sagging or bumpy breasts, jiggling rear ends and the underwear straps that show. These are all examples of the wrong underwear. Although, the wrong undergarments will sabotage your image in any situation, it is even more of an issue at work. Why? If the desired focus is your product or service and you want to appear credible in your presentation of that product or service, then the focus should be on that product or service. The wrong underwear is not only distracting, it can make others uncomfortable. In other words, when at work, do you want people to be thinking about your underwear or what a great job you and your company can do for them? The right underwear will keep everything in place and help keep attention focused on what’s important at the time. Your silhouette will appear smoother and you will look slimmer.

Business Dress, Colour, Men, Wardrobe, Women

Do Socks Really Matter?

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In the Vancouver City Hall Protocol Manual for the 2010 Olympics one of the clothing details that were addressed was wearing the right socks. Although, this may seem very basic or even unnecessary to some, you would be surprised how many of us get it wrong. When choosing your socks consider the following:

  • Coordinate your sock colour to the hem of your pants. For men, neutral tones work best.
  • The thicker the sock the more casual the look. This style works best with casual clothing and casual shoes; the thinner the sock the more dressy the look. Always wear thinner socks when dressed in trousers or slacks and thin soled shoes. 
  • Avoid sport socks for work
  • When worn with pants, socks should cover the shins. This way it is unlikely your shins will show when sitting with your legs crossed, unless your pants are too short. (a later blog post).
  • Never wear socks with sandals.