Tag Archives: personal image

Your Best Foundation Colour

Choose your foundation as close as possible to your skin colour. The best place to test this is at the jaw line. The reason we test the colour here instead of the wrist, cheek or forehead is because the skin colour will be different on every area. The colour of your neck will be different than the colour of the skin on various parts of your face.

Your best colour will blend into your skin tone at the jaw line and look natural next to the skin tone of your neck. Happy testing…

Choosing Your Foundation

The right foundation will last on the skin, be comfortable to wear and give you the right amount of coverage that suits your personality and needs. Choose foundation based on four things:

  1. Your skin type – knowing your skin type before you buy will save you a lot of head aches. It will make your foundation last longer and be more comfortable. For example a dry skin would likely want a foundation that adds nourishment and moisture to the skin. An oily skin would likely want something oil free.
  2. These days there are so many choices for foundation formulas. Although liquid is still the most popular, consider cream, wet-dry or mineral powder. Each foundation has different qualities.
  3. Coverage is something you should consider before buying your foundation. Do you want a natural look, a flawless complexion or something in between?
  4. After you have determined your preferences based on skin type, formula and coverage it is time to decide on finish. Finish is like the finishing touch. This is also where fashion and personal preference come into play. Do you want a matte finish, satin finish, velvety finish? There are lots of options. Choose the one you like the best or go for fashion.

Once you have narrowed this down then it is time to choose the colour. I will tell you all about it in my next blog post.

Make Your Make-up Last

Clients always ask me how I get my foundation to last all day. The secret – finish your foundation with a light dusting of translucent powder. With a powder brush, press the powder into the skin. Then dust off the excess in a downward outward motion.

Prepare Your Face for Make-up

A flawless make-up application requires a bit of prep. Start with a clean face using products designed for your skin type.  If your skin is flakey, exfoliate as part of the skincare process. Finish with a moisturizer designed for your skin type. Let the moisturizer absorb for about 15 minutes prior to your foundation application. Moisturizer will create the perfect canvas for your make-up masterpiece.

How Much Cleavage is Too Much Cleavage?

As an image consultant, companies often hire me to speak to their employees about professional dress. One of the top areas of concern for companies is cleavage.cleavage

How much cleavage is too much cleavage?

Because we are all built differently it’s difficult to give exact measurements. However, the general rule for a professional look is that your neckline should be no lower than 2 finger widths above where your cleavage starts.

In a social setting with friends, choose the depth of your neckline based on your level of confidence, the impression you are trying to make and where you want attention focused.

The Wrong Underwear

You know, we have all seen it… the sagging or bumpy breasts, jiggling rear ends and the underwear straps that show. These are all examples of the wrong underwear. Although, the wrong undergarments will sabotage your image in any situation, it is even more of an issue at work. Why? If the desired focus is your product or service and you want to appear credible in your presentation of that product or service, then the focus should be on that product or service. The wrong underwear is not only distracting, it can make others uncomfortable. In other words, when at work, do you want people to be thinking about your underwear or what a great job you and your company can do for them? The right underwear will keep everything in place and help keep attention focused on what’s important at the time. Your silhouette will appear smoother and you will look slimmer.

The Canadian Way to Exchange Business Cards

As Canadians, we tend to adopt the customs of other cultures. And when it comes to the business card exchange it is no different. There are two ways that we Canadians exchange business cards the Japanese way and the European way. 

The Japanese / Asian business exchange is universally considered to be the most formal. The business card is held with both hands on the top corners of the card. Thumbs on top. The card is received the same way holding the business card on the bottom corners. 

The European business card exchange formula is considered a little less formal from a global perspective. However, it is still considered correct and many Canadians prefer it over the Japanese method. The business card is held in your right hand with your thumb on the top left corner of the card. Receive the business card with the right hand on the bottom right corner of the card. 

Either way, take a moment to look at the card before putting it away.

Business Card Etiquette

Even though the 2010 Olympics in Vancouver / Whistler will be a social event for most, there may be an opportunity to exchange business cards. Unfortunately many of us were never given instruction on how to conduct this exchange. Here are a few tips: 

  • Wait to be asked – don’t just hand them out.
  • When asked for a business card it is polite to reciprocate the exchange
  • In many cultures the business card is considered very important. When receiving a business card, take a moment to look at the card before putting it away.
  • Respect the card – don’t just stuff it into your back pocket. Place it carefully into a business card holder or into a jacket pocket.
  • Don’t pull out your pen and make notes on the card. This again is about respecting the giver and the card. 
  • When handing out a business card, the card is held with the print facing upright on the card so the receiver can read it.

Do Socks Really Matter?

In the Vancouver City Hall Protocol Manual for the 2010 Olympics one of the clothing details that were addressed was wearing the right socks. Although, this may seem very basic or even unnecessary to some, you would be surprised how many of us get it wrong. When choosing your socks consider the following:

  • Coordinate your sock colour to the hem of your pants. For men, neutral tones work best.
  • The thicker the sock the more casual the look. This style works best with casual clothing and casual shoes; the thinner the sock the more dressy the look. Always wear thinner socks when dressed in trousers or slacks and thin soled shoes. 
  • Avoid sport socks for work
  • When worn with pants, socks should cover the shins. This way it is unlikely your shins will show when sitting with your legs crossed, unless your pants are too short. (a later blog post).
  • Never wear socks with sandals.

How to Keep Your Bra Straps from Showing

Over the past few years, a popular look for women has been wearing layered tank tops and casual camisoles with the bra straps showing. Although there may be a time and place for this look, it isn’t appropriate for every occasion. Unfortunately, many of us have a problem with bra straps slipping. If your budget or body shape doesn’t allow you the option for purchasing multiple bra styles, there are several great solutions:

Bra clips (which are available under a number of different names) are a plastic clip which will clip the bra straps together, holding them in the center of your back. http://www.thestrapper.com

When your bra style has the option for changing the straps, clear plastic bra straps work well. They stay in place and generally aren’t noticeable even when you are moving around.

Fashion Tape can also work to keep your bra straps in place.