As an image consultant my clients often come to me to learn what clothing styles and colours suit them. This is something we determine through analysis of the client. And yes it is very important. However, since the true purpose of clothing is to protect and cover our bodies, what we do in our clothing also needs to be considered when helping my clients select the most suitable clothing. For those of you who stare into your closet and think, “I wish I had something to wear”, get a pen and paper and jot down the activities that you do most often; the purpose of these activities and the message or impression you would like to convey during this time. Think of descriptive words like: serious, credible, fun, active, stylish, sensual or any other words that come into your mind that will help set the tone for your clothing and accessory needs. Clothing and accessory styles that are functional for the activity and create the right message should make up at least 75% your wardrobe. Use this list to when shopping for clothing and accessories to help you make the most of your closet.
Tag Archives: personal image
Your Personal Image Should Emphasize Your Corporate Brand
Many of my corporate clients ask why it matters what they wear to work. Here is one good reason:
Most companies spend a lot of money developing and maintaining the company image, and as a representative of your company it’s up to you to reinforce this image by presenting yourself in a way that is consistent with the company brand. Let’s face it, when we meet someone for the first time, we instantly form an impression about that person and if their image matches what they’re trying to communicate, we’re more likely to trust them. Once the trust is established, it’s easier to build rapport and strong business relationships with that person and their company.
Platform Shoes
A huge trend that is carrying on into fall for women is platform shoes. They are everywhere! The question is, are they appropriate for office wear? The answer… it depends on the company culture.
The general rule is the thinner the sole the more conservative and formal the shoe. For career wear, when in doubt, always choose the classic pump with a 1 1/2 – 3 inch heel and a thin sole. You can never go wrong with this style and will always make a great impression at work. However, if you like the platform styles and it fits with your company’s contemporary culture, I would suggest that the classic style pump in a neutral colour with a platform sole is your best choice. For a great example see my post: https://www.personalimpact.ca/2010/09/don’t-believe-…thing-you-read/
Don’t Believe Everything You Read
InStyle magazine is a publication that I really enjoy reading. It contains great tips for the average woman on current fashion and beauty. 
However, in the September issue of InStyle magazine I was a bit disappointed to see this advertisement produced by Dry Idea. It indicates that these clothing items are appropriate office attire for women. Although I love the little black dress and it would definitely be appropriate for social occasions, it might leave some thinking that this style is appropriate for the office as well. Anything strapless, low-cut, mini in length or sheer is not appropriate office dress. However, in the case of the strapless black dress, if it is camouflaged by covering up with the coral coloured sweater showing next to it, you might be able to get away with it. As long as you can’t tell it is strapless. Good personal judgement is advised.
Earring Size Matters
I love large earrings. And I am happy to say that over the past few years they have been making a comeback. However, there is confusion about how big earrings should be when worn for work. Currently, large earrings make a fashion statement. They also make a statement about you. The wrong earrings can harm your credibility, they can be distracting and in some situations dangerous. When choosing earrings for work opt small to medium sized earrings with minimal details to keep attention focused on you not the earrings. Always consider your work environment, your job and the culture of your company and industry.
Not All Jeans Are Created Equal
For many of us jeans are the favourite garment that we throw on without really thinking about it. However, for jeans day at the office, it is important to consider that all jeans are not created equal. Jeans for business casual attire should be stylish and should be coloured denim or dark denim. The style should be flattering to the body shape without being overly revealing. Jeans that are tattered, distressed with uneven fading or with holes should be kept for weekend wear not work wear.
No Collar is Too Casual
Dressing for work these days can be very confusing; especially in a business casual environment. And one question I hear all the time is how casual is too casual? For men the answer is simple. No collar is too casual. The collar is the key element for a business wardrobe, whether you are dressing in a casual or formal business environment. It draws attention to the face and adds a bit of tailoring even to an untailored look.
Depending on the industry, environment and your goals, this can take many forms or a combination of garments worn together. A sport coat, suit jacket, dress shirt, polo shirt, mock or turtle-neck all fall into this category.
Dressing Your Lifestyle
Our lifestyle represents the way we live and because of this we need to make sure our clothing helps us to function well in our living environments. It also needs to function well in the lifestyle environments that represent our goals. As our lifestyle changes so will our clothing needs. The key is to constantly evaluate our clothing needs and don’t get stuck in a clothing rut that may be holding you back.
How to Draw Attention to Your Face
When mingling socially or for business the initial purpose is to meet people and carry on a conversation. However, sometimes meeting people can be difficult. A great way to attract attention is with great accessories. For men this could include a tie, braces or cufflinks. For women this could be a belt, bracelet, earrings, scarf, necklace or a broach. However, because the accessory also creates a focal point, the placement should be strategic. To focus attention on the conversation and keeping it there requires focal points close to your face. Use accessories such as a great tie or braces for men and scarves, necklaces and earrings for women to add interest and keep the focus on your face and the conversation.
How to Get the Most Benefit from Your Name Tag
I recently attended a networking function and I was surprised at how many people don’t know how to use a name tag effectively.
A name tag is a great way to help others remember who you are and what you do. However, the size and placement are important.
The name tag should be legible from a distance. When writing your name, use large, thick capital letters. This will make it easier to read.
The eye will be drawn to the name tag so the placement is important. Wear a jacket with a lapel. Many nametags have clips that are meant to be attached to a lapel in order to hang properly. When attached to a shirt or blouse they ruin the line of the garment and look sloppy.
The name tag is always placed on the right. The reason for this is because when shaking hands the eye will automatically be drawn up the arm to the name tag and then to the face. In a business gathering this should be the target for the focus of attention.
