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Perfume, Eau de Toilette, Cologne What’s the Difference?

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Many of my clients ask me what the difference is between the many forms of fragrance we see in the stores today.

Fragrance terminology can be confusing. The main difference is the amount of essential oils in the product. The more essential oils – the less fragrance you will need to apply; the longer the scent will linger on your skin; and the more expensive the product generally is. The following charts clarify fragrance terminology.

Women

Form Concentration Reapply Quality
Perfume Most concentrated Apply pulse-points 4 – 5 hours 20 – 25% essential oils
Eau de Perfume Concentrated       Apply pulse-points 3 – 4 hours Up to 15% essential oils
Eau de Toilette Medium concentration Apply throat or pulse-points 2 – 3 hours Up to 12% essential oils
Cologne Weaker concentration Apply throat or pulse-points 1 – 2 hours Up to 8% essential oils
Splash or Soft Cologne Weak  concentration Apply throat or pulse-points Often Less than 5% essential oils
Body lotion / cream Weak concentration Apply on body As needed Varies
Shower gel Weak concentration  Use like soap When bathing Varies

Men

Form Use Reapply
Eau de Toilette Most concentrated              Apply throat and pulse-points 3 – 4 hours
Cologne Concentrated                                  Apply throat or pulse-points 2 – 3 hours
Aftershave Acts as astringent and antiseptic after shaving After shaving as needed
Aftershave Balm Protects and sooths sensitive & dry skin after shaving After shaving as needed
Shower gel Weak concentration                       Use like soap When bathing

When applying Perfumes, Eau de Toilettes and Colognes use them sparingly and remember… a little goes a long way.

Find out more about fragrance and other grooming how-to`s in my eBook Personal Care from Feet to Hair.

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Blog, Business casual, Business Dress, Casual dress, Etiquette, Men, Professional business attire, Professional Business Image, travel, Women

How to Get the Most from Your Fragrance

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This past summer I had the opportunity to vacation in Italy. Upon our arrival, one of the first things my friend said to me was, “smell the flowers.” I remember, at that moment breathing in the wonderful scent of Jasmine. Those of you who have been to southern Italy know what I am talking about.

It has been suggested that the sense of smell is the most powerful of all five human senses. It affects every aspect of our lives. Fragrance has been used throughout history as a way to influence the mind and the body. Although the use of fragrance is considered more acceptable in some countries and regions than others, over time it has become an important ingredient in our grooming products and many other consumer products that we use every day.

However, is it too much of a good thing? Wearing perfume, fragranced body lotion, fragranced hair styling products and fragranced deodorant, all at the same time, compete with each other and can be overwhelming to others. In in an effort to combat allergies and the overwhelming effect of too much fragrance, many public places in Canada, US and other countries of the world are becoming ‘Scent Free’.

When you wear fragrance, one way to be considerate of others is to appreciate that a little goes a long way. One way to tell if you have applied too much is by how much you notice it on yourself over time. Because you become immune to its odour, if you can smell it on yourself 30 minutes after application, you’ve applied too much. For more sparing application, try the following:

  • Apply on pulse points only
  • Spray fragrance into the air, then walk through it
  • Use body splashes or lotions that are less concentrated
  • Apply less – more often

Using less fragrance will save you money by making the bottle last longer. Another way to get the most out of your expensive eau de toilette is by exchanging some of your fragranced grooming products for fragrance-free grooming products.

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Blog, Email Etiquette, Etiquette, Men, Women

When Email Isn’t Enough by Kimberly Law, AICI CIP

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For centuries, handwritten letters delivered by messengers or post were the only form of written correspondence. Over time typewriters became the norm, but the delivery system remained the same. Now with the explosion of email we are able to correspond at lightning speed. Even though it is fast and easy, there are times when electronics just won’t do.

Thank You

If you are given a gift, are the recipient of a favour, have received excellent service or have been interviewed for a job, send a thank you as soon as possible. Even though email is a fast and easy way to say thank you, a hand written thank you note, letter, or card shows you have taken the time to put it in writing and will come across more sincere.

Sympathy

Sympathy is not the right time for email. If you are close to someone whose family member has died, send a handwritten sympathy letter or card as soon as you hear the news. If you learn about the death of someone who is connected to you in some way, the card or letter is sent to the person you know the best.

Apology

When you have hurt someone’s feelings, pick up the phone or apologise face-to-face. For an extra nice gesture follow up with a handwritten note.

Email definitely has its place. It is fast; it is easy; but in some situations a call or handwritten note is more effective. Before going to your computer, take the time to consider the purpose and consider the person you are corresponding to.

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Blog, Business Relation, Etiquette, Men, Professional Business Image, Women

Email Signatures Add Credibility, by Kimberly Law, AICI CIP

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As a business owner, everyday I receive unsolicited emails from companies promoting their products and services. Each of these business solicitors tell me their product can make my business more successful. They provide information about how they have researched my image & etiquette consulting business ‘Personal Impact Image Management International’. And why they feel I need their help.

Although I personally don’t like to receive unsolicited email, occasionally something will arrive in my outlook inbox that looks interesting and could potentially be of value to my business.

I read through the email with great interest and then arrive at the signature line. All too often they look like this:

emailThis email signature lacks credibility. Other then the person’s name, it does not tell me anything about the person or the company they work for.

  • It does not provide a company name,
  • It does not provide the company location,
  • It does not provide a contact telephone number,
  • This person is marketing website SEO –  however there is no indication they even have a website; and
  • The email address in the email signature is a gmail account which would lead the consumer to believe this is a personal email address rather than a business email address.

The signature below provides credibility to the company. There are no secrets.

email2A good email signature should include the following information:

  • Your name,
  • Your position (if applicable),
  • Company’s name,
  • Contact telephone number,
  • Company address (if applicable),
  • Company website; and
  • Contact email address.

Providing full information provides the potential client the opportunity to research your company before contacting you. This also provides reassurance to your potential client that you, your company and the product or service you are offering are credible.

Your personal image consultant,

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Blog, Business casual, Business Dress, Casual dress, Colour, Dress for Success, Professional business attire, Wardrobe, Women

How to Make Your Feet Look Slimmer or Wider by Kimberly Law, Certified Image Consultant

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The shoes you wear can have a major effect on how slim or wide your feet look. The trick is the simpler the shoe and the more front to back details like a long opening or (vamp),  the slimmer your feet will look. To widen your feet  add extra colours, details, texture and horizontal lines like a square toe.

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Blog, Business Relation, Etiquette, Men, Networking, Women

Gift Giving at Work by Kimberly Law, Certified Image Consultant

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During the Christmas season although it may be customary to give gifts to friends and family it can be a little confusing at work. Especially when you don’t know the etiquette for gift giving and there is no written company policy.

Here are three tips to make office gift giving less awkward:images

  1. If you are new to the job, check the company policy for gift giving. Some company’s allow it and others don’t.  If office policy permits or promotes gift giving to co-workers or you are expected to play the role of secret Santa at your holiday party, stick to the limits and guidelines that have been suggested.
  2. If you have developed a friendship with a co-worker and want to give a gift that is beyond the expected, it should be given outside the work environment.
  3. Gifts for the boss are not generally expected and may be considered brown-nosing when undertaken alone. If you wish to buy your boss a gift, ask staff members to chip in for a group gift instead.

Happy Holidays!

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Blog, Men, Women

All the Best for your Winter Celebration Kimberly Law, AICI CIP

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With Diwali now past and American Thanksgiving coming up this week, November is kick off month for many cultural and religious winter celebrations. Depending on your imagesupbringing or culture, you may enjoy the festivities of Diwali, American Thanksgiving, Hanukkah, Christmas or another of the many celebrations during this November or December.

As we become more and more global it is important that we open our eyes and our hearts to the traditions of other cultures. We need to remember that even though all cultures are not all the same, we all deserve the same level of respect, acknowledgement and appreciation.

As you gather together with family and friends this Festive Season, I wish you and yours all the best for your celebration.

Happy Celebrating!!

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Etiquette, Men, travel, Women

Airplane Boarding Etiquette

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Over the past few years I have travelled by airplane for both business and pleasure and must say I have seen some of the best and worst behavior amongst the passengers. Before boarding or off-boarding your next flight use the following tips to show your consideration.

  • Boarding and off-boarding the airplane is no different than lining up for anything else. Wait your turn.
  • If you don’t have priority boarding, respect those who do. Wait for your seat row to be called for boarding and don’t push in front of others.
  • The same thing goes when leaving the airplane, Leave the plane in order of seating front to back. Allow those in front of you to exit first. Don’t shove and push your way to the front.
  • If you know it will take you longer to off-board due to carry-on luggage, small children or health issues. Wait in your seat to let others who are in a hurry leave the airplane first.

By waiting your turn and considering others, getting on and off the airplane will be more efficient and less frustrating for everyone. For more on travel etiquette see – How to Make Airplane Odors More Bearable

Dress for Success, Etiquette, Men, Professional business attire, Professional Business Image, travel, Wardrobe, Women

How To Make Airplane Odors More Bearable

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Unless you are traveling first class, the term personal space unfortunately does not apply on an airplane. Being in close contact with others over a long period of time can be unbearable, especially when unsatisfactory odors accompany them.  Here are three odors to consider before boarding an airplane:

  • With many airlines opting out of providing a meal for their passengers many of us bring food onto the plane to eat during our flight. When deciding what to bring consider your neighbours. While strong smelling foods may be appealing to you, they may not be appealing to the person sitting next to you. Whenever possible, choose food items with more subtle odors or odors that don’t linger.
  • Body odor is not only social killer; it can make the person sitting next to you on the airplane feel ill. Although it can be caused by lack of hygiene or dental care it is often as result of diet, health issues, smoking, or just too many hours cooped up on an airplane. Before leaving for the airport, take the time to take a shower. Brush your teeth before boarding the airplane and don’t forget to floss and gargle.
  • It may be your favourite fragrance, but it doesn’t mean those around you will appreciate it like you do. Many people are allergic to fragrance; many people are sensitive to fragrance; and many people just don’t like the smell of additional fragrance. Before you leave for the airport consider those who will be near you and apply your fragrance subtly or not at all.  Check out my blog post on Travel Packing Made Easy for more tips.
Business casual, Business Dress, Casual dress, Colour, Dress for Success, Make up, Make Up Tools, Professional business attire, Professional Business Image, Wardrobe, Women

How to Look Older and More Serious at Work

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I remember when I was in my 20’s and 30’s all I could think about was how to look older. It seemed that my friends and colleagues who looked older were taken more seriously… especially at work. If this is a challenge for you I would suggest the following:

Wear darker colours – Darker colours come across more mature and authoritative. By wearing them you might not look older but you will come across more experienced and will look like you know what you are talking about.

Wear make-up tastefully – For those of us women who look young, we tend to look even younger when we don’t wear make-up. Make-up will not only make you look older, but is the finishing touch in the wardrobe package. When worn tastefully, it draws attention to your face and will increase your look of authority.

Tame the mane – Big hair or long distracting hair will make you look less mature, less serious and less polished. To focus attention on your abilities rather than your hair, keep it neat and away from your face. This can be done by cutting or tying it back.

Don’t be a walking bill-board – Although we do want our clothing and accessories to appear up-to-date and current at work; we don’t want to be a walking bill-board for all of the latest in fashion styles and accessories. When choosing accessories for the workplace… less is better – less quantity; fewer details and smaller scale.