I have found many dictionary definitions for the word ‘image’. But in regards to’personal image’ it really boils down to this: “Your personal image is how you are perceived by others”. Many different things go into your image such as: ‘non-verbal communication’which is your body language and the way you carry yourself and ‘visual communication’which is your personal appearance, your grooming, what you wear and how you wear it; and ‘verbal communication’ which are the words you use and how you use them;

Although the spoken word does carry weight as we develop rapport. Initially we are judged by what people see. Each time you meet someone new, they will evaluate you either consciously or subconsciously. They will notice your clothing, your hairstyle, and your accessories. They will notice how you are groomed and how you carry yourself.  Every aspect of how you appear is pieced together forming a picture or an interpretation of your image. This interpretation will lead to their comfort level about you and help them determine whether they will listen to you.

Given the choice, most of us would rather do business with someone we are comfortable with and fit’s our definition of a ‘Professional Business Image’.