Facial contouring is a technique used by make-up artists to optically exaggerate or change the natural features of the face. By mastering contouring techniques you too can achieve expert results.

When applying make-up the term shading refers to the application of a colour that is darker than the surrounding area. This will contour or enhance the natural hills and valleys of the facial structure or can create the illusion of new contours. The darker colour enhances the depth of the area and makes the area next to it appear larger or more pronounced.