As an image consultant my clients often come to me to learn what clothing styles and colours suit them. This is something we determine through analysis of the client. And yes it is very important. However, since the true purpose of clothing is to protect and cover our bodies, what we do in our clothing also needs to be considered when helping my clients select the most suitable clothing. For those of you who stare into your closet and think, “I wish I had something to wear”, get a pen and paper and jot down the activities that you do most often; the purpose of these activities and the message or impression you would like to convey during this time. Think of descriptive words like: serious, credible, fun, active, stylish, sensual or any other words that come into your mind that will help set the tone for your clothing and accessory needs. Clothing and accessory styles that are functional for the activity and create the right message should make up at least 75% your wardrobe. Use this list to when shopping for clothing and accessories to help you make the most of your closet.
Tag Archives: certified image consultant
Your Personal Image Should Emphasize Your Corporate Brand
Many of my corporate clients ask why it matters what they wear to work. Here is one good reason:
Most companies spend a lot of money developing and maintaining the company image, and as a representative of your company it’s up to you to reinforce this image by presenting yourself in a way that is consistent with the company brand. Let’s face it, when we meet someone for the first time, we instantly form an impression about that person and if their image matches what they’re trying to communicate, we’re more likely to trust them. Once the trust is established, it’s easier to build rapport and strong business relationships with that person and their company.
Make the Most of Your Handshake
I have written about handshakes in past blog posts. However, occasionally clients ask me questions about how to make the most of your handshake. Next time you shake hands consider the following:
- When shaking hands in western society the hands should be parallel and hands should be clasped web to web. This isn’t the case with all cultures, so it is important to be understanding.
- If you have small hands and want to make your hand seem more substantial when shaking hands, separate your index and middle fingers slightly with extending your hand for a handshake.
- If you wear rings on your right hand when shaking hands, you may hurt the other person if you clasp their hand too tightly. This is the same when shaking hands with someone wearing a ring.
- When seated, always stand to shake hands. This will bring both parties closer to the same level and both will feel more comfortable.
Eat Before Networking
I can’t tell you how many business mixers I have been to where I have seen people head straight for the buffet table or the servers holding the Hors D’oeuvres trays. To make a good impression at a business mixer or networking event I always recommend eating before you arrive. Although the buffet line-up can be a great place to strike up a conversation, spending all your time there will not make the best impression. Also, juggling food and drink can present challenges when meeting people, shaking hands or while trying to carry on a conversation.
Don’t Believe Everything You Read
InStyle magazine is a publication that I really enjoy reading. It contains great tips for the average woman on current fashion and beauty. 
However, in the September issue of InStyle magazine I was a bit disappointed to see this advertisement produced by Dry Idea. It indicates that these clothing items are appropriate office attire for women. Although I love the little black dress and it would definitely be appropriate for social occasions, it might leave some thinking that this style is appropriate for the office as well. Anything strapless, low-cut, mini in length or sheer is not appropriate office dress. However, in the case of the strapless black dress, if it is camouflaged by covering up with the coral coloured sweater showing next to it, you might be able to get away with it. As long as you can’t tell it is strapless. Good personal judgement is advised.
European vs. Vancouver Fashion
I just returned from a working holiday in England and France with my daughter. We had a great time seeing the sites, relatives and the shops. I found clothing styles quite interesting because it used to be that clothing fashion in Europe was at least 2 years ahead of clothing fashion in Vancouver, where I live. Well times have changed and I am happy to say that the gap is closing fast. Many of the chain stores we see here in Vancouver, across Canada and in the US are also in London and Paris. However, I did notice some differences which I will explain in upcoming posts.
Earring Size Matters
I love large earrings. And I am happy to say that over the past few years they have been making a comeback. However, there is confusion about how big earrings should be when worn for work. Currently, large earrings make a fashion statement. They also make a statement about you. The wrong earrings can harm your credibility, they can be distracting and in some situations dangerous. When choosing earrings for work opt small to medium sized earrings with minimal details to keep attention focused on you not the earrings. Always consider your work environment, your job and the culture of your company and industry.
Best Shirts for Business Casual
Many men think that business casual dress includes a t-shirt. Unfortunately at many companies, t-shirts are considered a bit too casual even on casual day. Instead, choose a solid colour polo shirt, a band collar or button-down collar shirt. Camp style shirts also work well but should be tucked in for a professional look. During cooler weather, a light-weight mock or turtle neck sweater look professional. These will give you a comfortable casual look without being too casual.
No Collar is Too Casual
Dressing for work these days can be very confusing; especially in a business casual environment. And one question I hear all the time is how casual is too casual? For men the answer is simple. No collar is too casual. The collar is the key element for a business wardrobe, whether you are dressing in a casual or formal business environment. It draws attention to the face and adds a bit of tailoring even to an untailored look.
Depending on the industry, environment and your goals, this can take many forms or a combination of garments worn together. A sport coat, suit jacket, dress shirt, polo shirt, mock or turtle-neck all fall into this category.
Scuffed Shoes Image Faux Pas
One of the most noticed image faux pas is dirty, scuffed shoes or those that are in poor condition. It is also one of those things that people forget about most before leaving the house. The condition of your shoes, are an indicator of your personality and how well you take care of things, no matter what they cost.
