When clients ask me how to make their wardrobe dollars stretch I give them the following four suggestions:
Your clothing will look and feel more expensive and you will look like a million bucks!
Even though it’s summer, it doesn’t mean it’s time to put away the business suits. Suits can look and feel comfortable in any season if the right suiting fabric is chosen. When the sun comes out, wear 100% wool suits in “tropical weight” or “four seasons weight”. It will give you the most wearability and the most comfort.
There was a time, in the not too distant past, when applying fragrance was considered part of getting dressed in the morning. We would apply it liberally, layer it, and touch it up through-out the day.
These days the rules have changed. Although fragrance can enhance our mood and the mood of those around us, for some it can cause allergic reactions, head-aches and nausea. If you love your fragrance, consider those around you when putting it on in the morning. And just remember, a little goes a long way.
As an image consultant, I have made a few embarrassing mistakes of my own. One day, I ran down to the grocery store to grab a few things. Wearing sweats and no make-up, I ran into a past client. Oops! You never know where or when you might bump into someone important.
Even though there are days when I would rather not dress for success, I have learned the hard way that I really do need to look the part. Even though we may not care how we look, others might. For more on how to make the right business impression see ‘Upwardly Mobile Clothing for Upwardly Mobile Women’
Notice what your boss and your clients typically wear. To impress your boss, dress at the same level or slightly more casual. If your boss wears a jacket, so should you. To impress your client, dress at the same level or a little more formal. If your clients always wear jeans, you might want to leave the jacket and the jeans at home. Dress for Success with a tailored bottom and a coordinating top.
Darker shades of most colours are considered more formal. They help you appear authoritative, confident and mature. When you wear dark colours such as navy or charcoal grey people will assume you can handle t he job. Black is the most formal and authoritative colour. Too much black can be intimidating. When worn alone, dark shades are dramatic and unapproachable. For a confident, authoritative look a dark suit with a light dress shirt and a brightly coloured tie, a coloured scarf and/ or metal accessories make the most effective combination. For more on this topic see ‘Upwardly Mobile Clothing for Upwardly Mobile Women’
This season we are again seeing the new longer ankle length hemline on skirts, called the ‘Maxi’. Many of my clients are asking whether this skirt or dress style is appropriate to wear to work.
This is an interesting question. As image consultants we tell our clients to cover their skin, when dressing for work. And this skirt style definitely covers skin. However, the other thing to consider when dressing for business is, whether your clothing is distracting. Unfortunately the ‘Maxi’s’ falls into the category of distracting, as well. And because of this, it isn’t suited to the work place.
Why, you ask? If the clothing draws attention to itself, it also draws attention to your personality. This can draw attention away from your purpose and what you are trying to convey.
Association of Image Consultants International (AICI)
Institute of Image Training & Testing International (IITTI)
