All posts by Kimberly

Why Network?

It’s interesting because many people are confused about what the purpose of networking is. This can create stress for some and leave others feeling like it was a bad experience. However networking is something that we do every day in both business and social settings. Networking is really just meeting new people and getting to know them. This will help you establish rapport and you never know where that will lead.

How to Apply Mascara on the Lashes – Not the Skin

Applying mascara can be a challenge unless you have a very steady hand and you are not afraid to hit yourself in the eye with the mascara wand. However, as a make-up artist I have found that the following tips help keep the mascara application off the skin and on the eye lashes:

Top Eye Lashes

  1. Look into the mirror not directly at the mascara wand.
  2. Know the length of your lashes. Then determine how much you need to look down while applying the mascara on the top lashes to avoid brushing mascara onto the lid or orbital bone.
  3. When applying, keep your eyes steady while applying a bit of pressure on the wand for stability of the application
  4. Don’t blink! Give your lashes a minute to dry first.

 Bottom Eye Lashes

  1. Lightly brush the mascara wand back and forth over the bottom eye lashes like window wipers on a car.
  2. Don’t Blink! Give your lashes a minute to dry first.

Quick Tip for Long Lasting Mascara

Mascara is a great way to emphasize your eyes and make them look bigger. However the application is also important. As a make-up artist I find that the best mascara application for long lasting results follows these steps:

  1. Looking down apply a coat of mascara on the top of the upper lashes.
  2. Continue to look down slightly focusing on the mirror as you apply a coat on the bottom of the upper lashes.

These two steps will help to seal the mascara and make it last longer. Your eye-lashes will also look more finished and your mascara will appear more natural.

One Way to Make Your Eyes Look Bigger

The other day a client asked me how to make her eyes look bigger without wearing a lot of make-up. I told her that a simple way to make her eyes look bigger is to curl her eye lashes. An Eye lash curler is an inexpensive tool that is sold at many cosmetic retailers.
eye lash curler

These are the steps that I take to get the best results:

  1. Open the curler
  2. Open your eyes wide and look into a mirror rather than at the curler while going through the following steps.
  3. Place the top bar of the curler on top of your upper lashes (look through the curler while doing this)
  4. Slowly squeeze the bottom bar up.
  5. Hold for about 20 seconds while holding your eyes open
  6. Open the curler and release the lashes

Once you have curled your lashes you can add even more impact with mascara

Four Reasons to Wear a Neck Tie

Many men hate the thought of putting on a neck tie and for many reasons. Some men hate the thought of wearing a tie because they feel they are uncomfortable; some men say they feel too dressed up when wearing a tie; and some men don’t know how to tie a tie-knot. If this is your only reason please see my YouTube videos below on how to tie various tie knots.

How to Tie the 4-in-Hand
How to Tie the Half Windsor
How to tie the Full Windsor

How to Tie the Pratt or Shelby Knot

Here are four reasons why you should wear a tie:

  1. Neck ties complete an outfit and make it look more finished.
  2. You will appear taller and slimmer when wearing a tie.
  3. When worn in a colour that suits you, ties make you look more healthy and attractive.
  4. You appear more credible and authoritative when wearing a tie then when you don’t.

How to Draw Attention to Your Face

When mingling socially or for business the initial purpose is to meet people and carry on a conversation. However, sometimes meeting people can be difficult. A great way to attract attention is with great accessories. For men this could include a tie, braces or cufflinks. For women this could be a belt, bracelet, earrings, scarf, necklace or a broach. However, because the accessory also creates a focal point, the placement should be strategic. To focus attention on the conversation and keeping it there requires focal points close to your face. Use accessories such as a great tie or braces for men and scarves, necklaces and earrings for women to add interest and keep the focus on your face and the conversation.

How to Get the Most Benefit from Your Name Tag

I recently attended a networking function and I was surprised at how many people don’t know how to use a name tag effectively.

A name tag is a great way to help others remember who you are and what you do. However, the size and placement are important.

The name tag should be legible from a distance. When writing your name, use large, thick capital letters. This will make it easier to read.

The eye will be drawn to the name tag so the placement is important. Wear a jacket with a lapel. Many nametags have clips that are meant to be attached to a lapel in order to hang properly.  When attached to a shirt or blouse they ruin the line of the garment and look sloppy.

The name tag is always placed on the right. The reason for this is because when shaking hands the eye will automatically be drawn up the arm to the name tag and then to the face. In a business gathering this should be the target for the focus of attention.

What is Good Eye Contact?

Good eye contact will automatically make you look more confident and show you are paying attention. But what is good eye contact? Depending on who you ask, the answer will be different. Some say about 40% – 60% of the time while others say 70% of the time. The correct answer? I will let you know when I find out.

However, I think the real answer is based on the goal. Keeping your eyes on the person, close to eye level the majority of the time will show that you are paying attention to what is being said. This is perfect for business. Letting your eyes drift down towards the mouth occasionally indicates that you are more interested in them as a person. Save this for social settings when you want to get to know someone better. And you can tell the other person is receptive to the idea. The lower the eyes drift onto the body the more intimate the attention. This kind of attention can make someone uncomfortable and should be reserved accordingly.