Tag Archives: professional image consultant

3 Reasons to Wear Accessories – By Kimberly Law, AICI CIP

When dressing for a classic look, the old saying ‘less is more’, is generally true. However, when it comes to accessories, ‘none’ is boring. Like the icing on the cake, accessories add personality, visual interest and pizzazz to any outfit.

  • A change of accessories can instantly change the mood of an outfit. The correct accessory can change your look from casual to dressy; daytime to evening; or serious to fun.
  • Adding a new accessory can update an old outfit, giving it a new life, giving your clothing longer wearability over time.
  • Accessories can create the illusion of a slimmer, taller, shorter or more balanced body shape. They act as a focal point and when strategically placed they can distract the eye away from any figure challenge.

Accessories are the finishing touch and come in many forms. Some examples of accessories include: shoes, handbags, jewellery, belts, scarves/ neckties, glasses, pocket squares, glasses and hosiery. Grooming such as make-up for women, stylish hair and well-groomed nails, accessorize and finish the look.

Choose your accessories carefully and make any outfit look fabulous.

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How to Dress to Appear More Feminine – By Kimberly Law, AICI CIP

I recently worked with two clients who said that they felt they were perceived as being too masculine. One said that she had actually been mistaken for a man. She said that she felt ‘very embarrassed’, and as a woman, I can understand how she may have felt that way.

Right or wrong, as human beings we have inherently come to identify the female gender as being softer, more nurturing and more delicate than the male gender.  Our human perception of fashion also follows these archetypes.

When you meet someone initially your appearance can be your most powerful communicator. Deviating from those archetypical traits can lead to misinterpretation and the wrong first impression.

Here are some things that you can do to appear more feminine.

Cover the body, but don’t try to conceal the female shape. The female form is generally curvier than the male form. For a more feminine look, garments should emphasize the female shape and should flow over natural curves of the female figure without being clingy. Construction details like darts, princess seams and sheering shape the garment. Choose fabrics that are lighter in weight, refined, soft and drape well.

Lower contrast colour palettes in colours that are light to medium in value, softened or muted and analogous colour schemes increase the appearance of softness.

Details that are smaller or perceived as more delicate such as floral prints, heirloom jewelry, ruffles or lace will automatically appear more feminine.

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Why Wear Navy this Spring?

This Spring Navy is overtaking Black as a neutral Colour to wear for casual, dressy and business activities.  Here are 4 great reasons to wear Navy:

  1. Navy is an easy colour to wear. Most people look great in at least one version of Navy.
  2. Navy say’s, “success” – making it one of the best colours for business. Why?? Psychologically blue is trustworthy colour. When darkened to Navy it inspires confidence and commands attention.
  3. Navy brings out most eye colours. Navy harmonizes with blue in your eyes, making you appear approachable and friendly. It also draws attention to most eye colours either as a contrasting or harmonizing colour.
  4. It’s here! It’s there! It’s everywhere! Making it modern for every occasion.

Subtract Inches and Add Curves with These Party Dresses By Kimberly Law, AICI CIP Image Expert

Whether it is the company Christmas party, New Years Eve party or other social functions that we attend during the Holiday Season, for many of us, this is also the time of year we hunt for the perfect holiday party dress. Unfortunately as we age, the hunt becomes more and more challenging. Yes midlife, that time when no matter what we weigh our waistlines become bigger. Here are some party dresses that slim the waist, add curves where you want them and are perfect dresses for holiday parties!

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Professional Dress to Party Dress – By Kimberly Law, AICI CIP Image Expert

Board room clothing, is serious clothing with simple designs and uncomplicated details. They draw attention to you not your clothing. Staples such as black dress pants, a black pencil skirt or a simple black dress work well for a business wardrobe, and also transition well from the ‘board room’ to the ‘party room’.

Change your ‘board room’ look, to a ‘party room’ look, by changing your top, jacket, shoes and accessories. Nothing say’s “party” like a little sparkle. And this year we are seeing sparkle on everything!

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Perfume, Eau de Toilette, Cologne What’s the Difference?

Many of my clients ask me what the difference is between the many forms of fragrance we see in the stores today.

Fragrance terminology can be confusing. The main difference is the amount of essential oils in the product. The more essential oils – the less fragrance you will need to apply; the longer the scent will linger on your skin; and the more expensive the product generally is. The following charts clarify fragrance terminology.

Women

Form Concentration Reapply Quality
Perfume Most concentrated Apply pulse-points 4 – 5 hours 20 – 25% essential oils
Eau de Perfume Concentrated       Apply pulse-points 3 – 4 hours Up to 15% essential oils
Eau de Toilette Medium concentration Apply throat or pulse-points 2 – 3 hours Up to 12% essential oils
Cologne Weaker concentration Apply throat or pulse-points 1 – 2 hours Up to 8% essential oils
Splash or Soft Cologne Weak  concentration Apply throat or pulse-points Often Less than 5% essential oils
Body lotion / cream Weak concentration Apply on body As needed Varies
Shower gel Weak concentration  Use like soap When bathing Varies

Men

Form Use Reapply
Eau de Toilette Most concentrated              Apply throat and pulse-points 3 – 4 hours
Cologne Concentrated                                  Apply throat or pulse-points 2 – 3 hours
Aftershave Acts as astringent and antiseptic after shaving After shaving as needed
Aftershave Balm Protects and sooths sensitive & dry skin after shaving After shaving as needed
Shower gel Weak concentration                       Use like soap When bathing

When applying Perfumes, Eau de Toilettes and Colognes use them sparingly and remember… a little goes a long way.

Find out more about fragrance and other grooming how-to`s in my eBook Personal Care from Feet to Hair.

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How to Get the Most from Your Fragrance

Accessory Fad or Accessory Fashion

Match the Scale of You to the Scale of Your Attire

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How to Get the Most from Your Fragrance by Kimberly Law, President, Association of Image Consultants International (AICI)

This past summer I had the opportunity to vacation in Italy. Upon our arrival, one of the first things my friend said to me was, “smell the flowers.” I remember, at that moment breathing in the wonderful scent of Jasmine. Those of you who have been to southern Italy know what I am talking about.

It has been suggested that the sense of smell is the most powerful of all five human senses. It affects every aspect of our lives. Fragrance has been used throughout history as a way to influence the mind and the body. Although the use of fragrance is considered more acceptable in some countries and regions than others, over time it has become an important ingredient in our grooming products and many other consumer products that we use every day.

However, is it too much of a good thing? Wearing perfume, fragranced body lotion, fragranced hair styling products and fragranced deodorant, all at the same time, compete with each other and can be overwhelming to others. In in an effort to combat allergies and the overwhelming effect of too much fragrance, many public places in Canada, US and other countries of the world are becoming ‘Scent Free’.

When you wear fragrance, one way to be considerate of others is to appreciate that a little goes a long way. One way to tell if you have applied too much is by how much you notice it on yourself over time. Because you become immune to its odour, if you can smell it on yourself 30 minutes after application, you’ve applied too much. For more sparing application, try the following:

  • Apply on pulse points only
  • Spray fragrance into the air, then walk through it
  • Use body splashes or lotions that are less concentrated
  • Apply less – more often

Using less fragrance will save you money by making the bottle last longer. Another way to get the most out of your expensive eau de toilette is by exchanging some of your fragranced grooming products for fragrance-free grooming products.

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Permanent Make up to Do or Not to Do

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Email Signatures Add Credibility, by Kimberly Law, AICI CIP

As a business owner, everyday I receive unsolicited emails from companies promoting their products and services. Each of these business solicitors tell me their product can make my business more successful. They provide information about how they have researched my image & etiquette consulting business ‘Personal Impact Image Management International’. And why they feel I need their help.

Although I personally don’t like to receive unsolicited email, occasionally something will arrive in my outlook inbox that looks interesting and could potentially be of value to my business.

I read through the email with great interest and then arrive at the signature line. All too often they look like this:

emailThis email signature lacks credibility. Other then the person’s name, it does not tell me anything about the person or the company they work for.

  • It does not provide a company name,
  • It does not provide the company location,
  • It does not provide a contact telephone number,
  • This person is marketing website SEO –  however there is no indication they even have a website; and
  • The email address in the email signature is a gmail account which would lead the consumer to believe this is a personal email address rather than a business email address.

The signature below provides credibility to the company. There are no secrets.

email2A good email signature should include the following information:

  • Your name,
  • Your position (if applicable),
  • Company’s name,
  • Contact telephone number,
  • Company address (if applicable),
  • Company website; and
  • Contact email address.

Providing full information provides the potential client the opportunity to research your company before contacting you. This also provides reassurance to your potential client that you, your company and the product or service you are offering are credible.

Your personal image consultant,

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How to Make Your Feet Look Slimmer or Wider by Kimberly Law, Certified Image Consultant

The shoes you wear can have a major effect on how slim or wide your feet look. The trick is the simpler the shoe and the more front to back details like a long opening or (vamp),  the slimmer your feet will look. To widen your feet  add extra colours, details, texture and horizontal lines like a square toe.

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Gift Giving at Work by Kimberly Law, Certified Image Consultant

During the Christmas season although it may be customary to give gifts to friends and family it can be a little confusing at work. Especially when you don’t know the etiquette for gift giving and there is no written company policy.

Here are three tips to make office gift giving less awkward:images

  1. If you are new to the job, check the company policy for gift giving. Some company’s allow it and others don’t.  If office policy permits or promotes gift giving to co-workers or you are expected to play the role of secret Santa at your holiday party, stick to the limits and guidelines that have been suggested.
  2. If you have developed a friendship with a co-worker and want to give a gift that is beyond the expected, it should be given outside the work environment.
  3. Gifts for the boss are not generally expected and may be considered brown-nosing when undertaken alone. If you wish to buy your boss a gift, ask staff members to chip in for a group gift instead.

Happy Holidays!

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