Although I personally don’t like to receive unsolicited email, occasionally something will arrive in my outlook inbox that looks interesting and could potentially be of value to my business.
I read through the email with great interest and then arrive at the signature line. All too often they look like this:
This email signature lacks credibility. Other then the person’s name, it does not tell me anything about the person or the company they work for.
- It does not provide a company name,
- It does not provide the company location,
- It does not provide a contact telephone number,
- This person is marketing website SEO – however there is no indication they even have a website; and
- The email address in the email signature is a gmail account which would lead the consumer to believe this is a personal email address rather than a business email address.
The signature below provides credibility to the company. There are no secrets.
A good email signature should include the following information:
- Your name,
- Your position (if applicable),
- Company’s name,
- Contact telephone number,
- Company address (if applicable),
- Company website; and
- Contact email address.
Providing full information provides the potential client the opportunity to research your company before contacting you. This also provides reassurance to your potential client that you, your company and the product or service you are offering are credible.
Your personal image consultant,