How to Get the Most from Your Fragrance by Kimberly Law, President, Association of Image Consultants International (AICI)

This past summer I had the opportunity to vacation in Italy. Upon our arrival, one of the first things my friend said to me was, “smell the flowers.” I remember, at that moment breathing in the wonderful scent of Jasmine. Those of you who have been to southern Italy know what I am talking about.

It has been suggested that the sense of smell is the most powerful of all five human senses. It affects every aspect of our lives. Fragrance has been used throughout history as a way to influence the mind and the body. Although the use of fragrance is considered more acceptable in some countries and regions than others, over time it has become an important ingredient in our grooming products and many other consumer products that we use every day.

However, is it too much of a good thing? Wearing perfume, fragranced body lotion, fragranced hair styling products and fragranced deodorant, all at the same time, compete with each other and can be overwhelming to others. In in an effort to combat allergies and the overwhelming effect of too much fragrance, many public places in Canada, US and other countries of the world are becoming ‘Scent Free’.

When you wear fragrance, one way to be considerate of others is to appreciate that a little goes a long way. One way to tell if you have applied too much is by how much you notice it on yourself over time. Because you become immune to its odour, if you can smell it on yourself 30 minutes after application, you’ve applied too much. For more sparing application, try the following:

  • Apply on pulse points only
  • Spray fragrance into the air, then walk through it
  • Use body splashes or lotions that are less concentrated
  • Apply less – more often

Using less fragrance will save you money by making the bottle last longer. Another way to get the most out of your expensive eau de toilette is by exchanging some of your fragranced grooming products for fragrance-free grooming products.

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When Email Isn’t Enough by Kimberly Law, AICI CIP

For centuries, handwritten letters delivered by messengers or post were the only form of written correspondence. Over time typewriters became the norm, but the delivery system remained the same. Now with the explosion of email we are able to correspond at lightning speed. Even though it is fast and easy, there are times when electronics just won’t do.

Thank You

If you are given a gift, are the recipient of a favour, have received excellent service or have been interviewed for a job, send a thank you as soon as possible. Even though email is a fast and easy way to say thank you, a hand written thank you note, letter, or card shows you have taken the time to put it in writing and will come across more sincere.

Sympathy

Sympathy is not the right time for email. If you are close to someone whose family member has died, send a handwritten sympathy letter or card as soon as you hear the news. If you learn about the death of someone who is connected to you in some way, the card or letter is sent to the person you know the best.

Apology

When you have hurt someone’s feelings, pick up the phone or apologise face-to-face. For an extra nice gesture follow up with a handwritten note.

Email definitely has its place. It is fast; it is easy; but in some situations a call or handwritten note is more effective. Before going to your computer, take the time to consider the purpose and consider the person you are corresponding to.

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Email Signatures Add Credibility, by Kimberly Law, AICI CIP

As a business owner, everyday I receive unsolicited emails from companies promoting their products and services. Each of these business solicitors tell me their product can make my business more successful. They provide information about how they have researched my image & etiquette consulting business ‘Personal Impact Image Management International’. And why they feel I need their help.

Although I personally don’t like to receive unsolicited email, occasionally something will arrive in my outlook inbox that looks interesting and could potentially be of value to my business.

I read through the email with great interest and then arrive at the signature line. All too often they look like this:

emailThis email signature lacks credibility. Other then the person’s name, it does not tell me anything about the person or the company they work for.

  • It does not provide a company name,
  • It does not provide the company location,
  • It does not provide a contact telephone number,
  • This person is marketing website SEO –  however there is no indication they even have a website; and
  • The email address in the email signature is a gmail account which would lead the consumer to believe this is a personal email address rather than a business email address.

The signature below provides credibility to the company. There are no secrets.

email2A good email signature should include the following information:

  • Your name,
  • Your position (if applicable),
  • Company’s name,
  • Contact telephone number,
  • Company address (if applicable),
  • Company website; and
  • Contact email address.

Providing full information provides the potential client the opportunity to research your company before contacting you. This also provides reassurance to your potential client that you, your company and the product or service you are offering are credible.

Your personal image consultant,

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How to Make Your Feet Look Slimmer or Wider by Kimberly Law, Certified Image Consultant

The shoes you wear can have a major effect on how slim or wide your feet look. The trick is the simpler the shoe and the more front to back details like a long opening or (vamp),  the slimmer your feet will look. To widen your feet  add extra colours, details, texture and horizontal lines like a square toe.

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