Yearly Archives: 2012

Business Relation, Men, Professional Business Image, verbal communication, Women

Use Your Company’s Image as a Personal Asset

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Have you ever wondered why some people move up the corporate ladder quickly, while others consistently get passed over for promotion? Or why certain people do so well in sales? Yes, education, talent and people skills are major factors, but image also plays a major role.

Most companies spend a lot of money each year developing and maintaining their company image. As a representative of your company it’s up to you to reinforce this image by presenting yourself in a way that’s consistent with the company brand. Let’s face it, when we meet someone for the first time, whether we like it or not, we instantly form an impression about them. If the impression matches what they are trying to communicate, we are more likely to trust them. Once trust is established, it’s easier to build rapport and strong business relationships.

Etiquette, Men, Professional Business Image, verbal communication, Women

What is Personal Image?

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I have found many dictionary definitions for the word ‘image’. But in regards to’personal image’ it really boils down to this: “Your personal image is how you are perceived by others”. Many different things go into your image such as: ‘non-verbal communication’which is your body language and the way you carry yourself and ‘visual communication’which is your personal appearance, your grooming, what you wear and how you wear it; and ‘verbal communication’ which are the words you use and how you use them;

Although the spoken word does carry weight as we develop rapport. Initially we are judged by what people see. Each time you meet someone new, they will evaluate you either consciously or subconsciously. They will notice your clothing, your hairstyle, and your accessories. They will notice how you are groomed and how you carry yourself.  Every aspect of how you appear is pieced together forming a picture or an interpretation of your image. This interpretation will lead to their comfort level about you and help them determine whether they will listen to you.

Given the choice, most of us would rather do business with someone we are comfortable with and fit’s our definition of a ‘Professional Business Image’.

Etiquette, Women

Is it Really a Bargain?

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If you’re like me and most women I know, it is really hard to resist a sale. But how many times have you purchased a garment or accessory on sale thinking you got a great deal; brought it home; hung it in your closet; and realized a year later that it was still in your closet, on the same hanger, with the tags still attached and never worn? Sound familiar?

As a certified image consultant for more than 12 years, I see this time-and-time again.

My message to you today is… if you don’t wear it, it is actually costing you money, not saving you money. And that’s money you could have used to purchase something you love and would wear.

In other words – it’s only a bargain if you wear it and love it. Don’t be seduced by the price-tag.

Business casual, Business Dress, Colour, Etiquette, Look Younger, Make up, Women

Why Use Shiny or Frosted Make-up Finishes?

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Shiny and frosted cosmetics have a similar affect to light coloured make-up. They enhance or bring out the area on which they are applied. To maximize this effect, combine the two qualities – light and shine. Light make-up colours that are frosted or shiny will make an area appear even more pronounced.  The facial feature where it is applied will appear larger and visually push out more than when applying a light matte cosmetic colour. This maximum effect will also cause the area around it to appear flat or sunken in comparison. This can work wonders to enhance the lips, cheek bones, eye lids or brow bones.

Colour, Make up, Women

Use Colour to Harmonize or Dramatize

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When applying make-up, colour can be combined in various ways to create different results. Color can create a harmonizing effect by enhancing an individual’s natural colouring. It can also create drama.

  • Similar colours harmonize
  • Contrasting colours next to each other emphasize one another and add dramatize
  • Applying a colour on top of its complementary colour (opposite colours on the colour wheel) will neutralize both colours.
  • Light and dark colour worn side by side will dramatize the facial features making them appear more pronounced.
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Would You Hire Me as Your Attorney?

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Would you Hire Me as your Attorney?
As an Image Consultant, occasionally when I am conducting a corporate workshop or seminar on the topic of ‘Business Attire’, I will have someone in the audience who just can’t understand why professional looking business attire might be important.

And I tell them, it is all about being appropriate and fitting the expectations of your clients. So my question to you is, “Would you hire this man as your Attorney”?

Whether you like it or not you will be judged on your personal appearance, inside or outside the law court.

Business casual, Colour, Etiquette, Look Younger, Make up, Women

Highlight Your Facial Features

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Make-up application relates to the actual structure of the head and face.

The natural hills and valleys of the face can be recreated or enhanced with optical illusions created by using light and dark cosmetics.

Highlighting is the application of a make-up colour that is lighter than the surrounding area. This area will appear more pronounced than the area next to it.

Make up, Make Up Tools, Women

How to Choose a Make-up Brush

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There are a variety of make-up brushes that range in size and shape. The lip brush is generally one of the smallest and the powder brush is generally the largest. There are many more kinds of brushes of different sizes in between.makeup

The most important thing to consider is making sure the brush you use is suited for the job. The best way to pick the right brush is to choose one that is a reasonable size and stiffness – for the make-up product, desired effect and area the product is to be applied.

  • A stiff brush will deposit more colour and works well for a dramatic effect or precise application.
  • A wide brush works well for applying colour to large areas and for blending.
  • An angled or dome shaped brush works well for contouring or shading.
  • A small to medium brush, angled or dome shaped of medium stiffness, works well for precise work such as shading small areas.
Colour, Make up, Women

Choosing Between Warm and Cool Make-up Colours?

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Approaching the make-up counter can be confusing with the wide array of colours to choose from. Make-up colours that are in the same undertone as your skin, eye and hair colour will make you look healthy and beautiful.

If your features are naturally warm you will notice ivory, yellow, peach or golden tones in the skin. The hair will likely have yellow, golden or orange undertones. The colours in the eyes will have some or all warm colours.

  • Examples of warm colours – peach, golden yellow, camel, rust, russet, gold, olive, golden brown, sea green, bronze, spices, etc.

If your features are naturally cool you will notice porcelain, pinks, rose, blues, violet or olive tones in the skin. The hair will likely have ash, taupe, coco, or black tones. The colours in the eyes will have some or all cool colours.

  • Examples of cool colours – coco brown, taupe, black, pink, rose, true blue, burgundy, berry colours, black, etc.

With some of us it’s difficult to tell if our colouring is warm or cool. Some of us have both warm and cool colouring. If this is the case, you have more options. Experimenting is the easiest way to find what works. If still in doubt, I would recommend a professional colour consultation with an image or colour consultant.

Business casual, Business Dress, Colour, Look Younger, Make up, Women

Choosing Your Colours

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The easiest way to achieve natural looking results is to choose your make-up in light tints, dark shades, and muted tones rather than clear, bright hues. The more muted the colour, the more neutral it becomes.

  • Neutral colours are the most versatile and work well with most skin tones and eye colours unless you are very fair or very dark. e.g. browns, black, greys, tints (off whites), etc.colour wheel
  • For more drama, when working with eyes, choose a tone from the colours opposite your eye colour on the colour wheel. e.g. Blue eyes – coral, peach, pink and yellow tones.