Your Personal Image Should Emphasize Your Corporate Brand

Many of my corporate clients ask why it matters what they wear to work. Here is one good reason: 

Most companies spend a lot of money developing and maintaining the company image, and as a representative of your company it’s up to you to reinforce this image by presenting yourself in a way that is consistent with the company brand. Let’s face it, when we meet someone for the first time, we instantly form an impression about that person and if their image matches what they’re trying to communicate, we’re more likely to trust them. Once the trust is established, it’s easier to build rapport and strong business relationships with that person and their company.