As an image consultant and make-up artist, women are always asking me how to make their lipstick last longer. I tell them to start by applying a concealer on your natural lip line. Next, line the lips with a lip pencil and then thicken the line onto the lips. Take your lip brush and blend the lip-liner onto the lips to soften the liner. Then apply the lipstick with a lip brush. Blot the lip colour. This method will keep your lip colour looking great longer.